Welcome to Basic Roastery Bean
After 25 years in the fast-paced worlds of digital marketing and travel, I found myself at a crossroads. The campaigns were successful, the travel was exciting, but something was missing. I was helping others build their dreams while my own sat quietly in the background, waiting.
The Beginning: 2025 and SCA Training
In 2025, I took the plunge and enrolled in the SCA (Specialty Coffee Association) Coffee Roasting courses—both beginner and advanced levels. I walked into that first class knowing almost nothing about the science behind roasting. I walked out fascinated.
The instructors taught me about:
- Heat application and how it transforms green beans
- First crack and second crack—those beautiful auditory cues
- Development time ratio and why it matters for flavor
- Cupping and sensory analysis—how to actually taste what you’ve created
But more importantly, they taught me that coffee roasting is both art and science. There are principles to follow, yes, but there’s also room for experimentation, intuition, and personal expression. Every roaster develops their own style, and that excited me.
I realized: This isn’t just about making coffee. It’s about discovery.
Why “Basic” Roast Bean?
You might wonder: Why call it “Basic” when you’ve completed advanced training?
Because “basic” is a philosophy, not a limitation.
Here’s what “Basic” means to me:
1. Keep It Simple
Coffee culture can be intimidating. Terms like “development time ratio,” “rate of rise,” and “Maillard reaction” sound complex. But at its core, coffee roasting is simple: apply heat, watch the beans change, taste the result, and learn.
I want to strip away the pretension and make coffee roasting accessible to everyone. You don’t need a $50,000 roaster or a PhD in chemistry. You just need curiosity and a willingness to try.
2. Back to Basics
In a world obsessed with “the best,” “the rarest,” and “the most expensive,” I want to return to what matters: enjoying good coffee together.
Not the most Instagram-worthy latte art. Not the beans that cost $100 per pound. Just honest, well-roasted coffee that tastes good and brings people together.
3. Building Community
“Basic” also means fundamental—the foundation of something bigger. I don’t want to roast coffee alone in my kitchen. I want to build a community of coffee lovers who explore together.
We roast. We taste. We share. We learn from each other’s successes and failures. That’s the heart of Basic Roast Bean.
Roast Together, Taste Together
My mission is simple:
Share every roast honestly—the good, the bad, and the baked
Experiment constantly with different beans, profiles, and techniques
Document everything so you can learn from my journey
Build community where coffee lovers connect and grow together
Make samples available so you can taste what I’m learning
What I do?